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How To Choose Your Market Research Consultant
Of all the qualities and best practices that help turn good businesses into great ones, market research analysis is perhaps the trickiest. It’s also the most frequently overlooked. We’ve already seen how important an effective market research consultant is, but how do you go about finding one?
In a lot of ways, finding a good market research consultant can be like shopping for a good pair of jeans-on the surface they may all look very similar, but finding the perfect fit takes a little scrutiny, a little familiarity with yourself, and sometimes a little magic.
Here are a few things to keep in mind.
There are a lot of ways to go about doing market research analysis, and a lot of folks who will be willing to do it for you. One way to quickly narrow your search is by searching for consultants with industry-specific experience and strategies. If you’re a consignment-clothing store, look for a firm that has worked with either clothing or consignment stores before. If you do food, find someone who specializes in restaurants.
In addition to this, make sure to mention your industry up-front when you call. That way, you won’t be wasting valuable time.
Do Your Research
While searching for the right consultant can be stressful and time-consuming, it’s important not to sign up with the first one you speak to, or even the second. Take your time. Shop around. Remember: you’re the customer here; they should be asking for your business.
When they do come to you (and they will), ask questions. Ask more questions than you think are necessary. Ask to see their portfolio, ask for the contact information of their past and current clients, ask them to prepare a presentation for you. If they’re experienced, they’ll be able to do this for you, no problem.
Keep It Local
This one may not apply to every situation, but we think it’s important. With internet connections getting faster by the day and smart phone technology in more and more pockets across the world, it’s easy to forget that most of a brick-and-mortar store’s sales still come from local patrons. Keep this in mind when looking for a market research consultant. Find someone who has expertise in your market and your area.
The difference between a good fit and a perfect fit is in the intangibles. Sometimes it can seem like magic, but I’ve never been one to ignore a hunch. If you’ve done all of your research, asked all of the right questions, and you still can’t decide, trust your gut. Pick the team or person who you can see yourself getting along with best.
In these types of situations, a good relationship goes a long way. And don’t fret. It can take a little bit more time, but the effort will be worth it. After all, it’s the future of your dream and passion. Your attitude should let your potential consultant know that.
For more information on marketing research analysis contact the Service Excellence Group. The Service Excellence Group are market research consultants that what your organization needs to measure the total customer experience. Their services include but are not limited to mystery shopping services, customer feedback solutions, brand audits and research, customer service consulting, training, and more.